German sports goods manufacturer Adidas AG is a member of the company. Adidas founder Adolf Adi Dassler its (Adolf Adi Dassler) named in 1920 Herzogenaurach near Nuremberg (Herzogenaurach) began production of footwear. August 18, 1949 to register the name of adidas AG. Adidas clothing and sports shoes are usually designed in parallel can be seen three stripes in its signs are also visible, 3 striped Adidas features.
Adidas originally opened jointly by the two brothers, after the split, Adolf's Gege Lu Road Fuda Chrysler (Rudolf Dassler) opened a rival sports brand Puma.
1948 年, adidas founder Adi Dassler (Adi Dassler) with his name, Mr. adi and last name (Dassler) the first three letters, synthetic registration; the following year, adidas trademark three lines come out.
main rival Adidas Puma and Nike. In August 2005, Adidas announced a 3.8 billion U.S. dollars acquisition of rival Reebok, the acquisition will help increase its market share in North America, and to promote its in with the played in the position. Adidas currently
market share in the sporting goods followed Adidas's trademark is a slogan on: Nothing is impossible (impossible is nothing)
experience
adidas founder of the founder,bailey UGG boots, Adi Dassler President, is a player with identity and a German shoemaker technology. Because he can fully understand the needs of the athletes, who have sophisticated skills and an inventor; so in his life, invented more than seven hundred kinds and sports-related patents, which created the Kingdom of adidas's Sporting Goods. Mr. Dassler began in 1920, hand-made shoes, followed by countries in the world, Mr. athletes often wearing Dassler shoes made in the award-winning in the Olympic Games; his fame gradually in the international arena so loud again.
in 1972, adidas will launch in the clothing accessories are widely used, well-known trademark trefoil. adidas Dassler success is mainly attributed to the eldest son of Mr. and Mass Communication HorstDassler marketing genius. Horst learned that the establishment of promotion the importance of brand image campaign, attend the 1956 Olympic Games held in Melbourne, Australia, and promote the adidas brand, his innovative ideas make him the originator of modern sports marketing. With the establishment of a global marketing network continuously, adidas increasingly important in the sporting goods market, renowned.
in the world of sporting goods, adidas has represented a special kind of status symbol, and this symbol was called the Founded in 1948, adidas athletes helped create numerous success, the achievements of many great achievements. Therefore, adidas also be said that people trust and respect of a collection of the best example.
adidas founder Adi Dassler himself not only a skilled shoe house, but also a favorite sport of the athlete, his dream is suitable sports shoes. In this concept, Adi Dassler in 1920 designed the first pair of sports shoes, because of his constant research and development, the shoes he designed the favorite by many top players, not only in the Olympic Games in Moscow, and Since then, gold reputation in the sports arena. Recognition in the community under, Adi Dassler founded adidas in 1948 the brand, and his many years of experience in footwear, shoes side by using three lines of sports shoes, more fit players found the foot into the design of the new shoes , so the adidas brand is the first three lines of the shape of shoes in 1949 would show in the world. Since then, people will continue in the sports arena to see the
especially in world football, adidas suffered the support is no more a sporting goods firm can match. Especially when the first pair of adidas cleats published, it is by the top players in the support and love, and from 1974 World Cup held in West Germany, 80% of the players have played soccer shoes, adidas selected will at adidas in the world can learn the power of football. In the 1998 World Cup in France, host France adidas soccer shoes, by virtue of superior performance, playing a level of super strength, beat master won the championship, the French soccer star Zidane also won the 1998 world soccer title proved once again that adidas
Apart from soccer, adidas basketball, track and field, tennis, baseball, boxing, swimming and the latest wave of extreme sports and other sports have a place. Many of the top athletes are all impressed by the quality of adidas: all the players in NBA basketball in the Temple, who became well-known short-Abdul-Jabbar, known Anthony - Walker; in professional tennis in Sweden have retired champion Ai Boge , who show disdain for the female to dominate the back of the German group has won the 1998 American League Champion New York Yankees, boxing market will be the century's greatest heavyweight boxer Muhammad Ali; in track and field, adidas's reputation from the 1930s to the present extension of Arthur Jonath The Donovan Bailey, Ato Boldon and Haile Gebrselassie and others.
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